![]() ![]() At the same time, the growing popularity of this category attracted an array of additional brands. When Nielsen published their article, White Claw and Truly combined for 75% of the hard seltzer market share.Without adjusting inventory to account for the popularity of this new beverage category, operators will continue to lose profits due to stockouts of the hard seltzers and overstocking of alternative items. Although alcoholic beverage sales have been up across the board during the pandemic, sell through rates of hard seltzers have increased at the expense of other alcohol categories. Hard seltzer growth has cannibalized other alcoholic beverage sales because a consumer’s alcohol budget and consumption level tends to be fixed. ![]() However, consumers believe hard seltzer is its own type of beverage. The industry classifies hard seltzer as a Flavored Malt Beverage.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |